'Ingenuity Born out of Necessity: The Soul of Sole Snatchers' by Brendan Whitt (Courtesy of Volume Magazine Cleveland)
So you’re in your early twenties and the economy is not as generous as it was to your parents and grandparents. Union jobs aren’t booming like they once were and minimum wage is a joke. Now you have to dream. You want the house, car, money, vacations, all of it. Then you want more. You want something real. Something that can get you that dream. So you grind, a hustle that you will grow and cultivate until it bears you the fruit that you so badly wanted when it was just a dream. Now enter Daniel Butler, a young man with a dream and hustle to match. Daniel is the owner and creator of Sole Snatchers, a business that was born out of his love for sneakers and the culture that surrounds them. “My goal is to see as many people in the shirts as possible” he says. Daniel created his own line of t shirts based on his business that didn’t take off as planned. So he put it on hold and waited for the right moment. Sole snatchers was supposed to be a shoe consignment and trade marketplace for sneaker collectors, buyers and sellers.
Daniel had a plan and a product but not enough funds. He had a beta for the site but saw there was still a long road ahead of him. He soon did what all dreamers did, got his hustle together. “I had a logo someone designed for the site and thought ‘That’s a catchy design. I should put that on a shirt.’”...https://volumemagcle.wordpress.com/2014/05/24/ingenuity-born-out-of-necessity-the-soul-of-sole-snatchers/