Blought #17: The BET Hip-Hop Awards Suck!
So here’s the deal with BET. Viacom, the television company that owns; Nickelodeon, MTV, Comedy Central and a bunch of other channels bought out BET for well over $2 billion in stocks around 2000. Reportedly the deal involved BET founder Robert L. Johnson becoming a major shareholder of Viacom. Blacks still call the shots but they answer to some white guy with quadruple their net worth to get advertising money which really pays television station bills and salaries.
This article isn’t here to get into all of that. It was just a backdrop to why I think the BET Hip-Hop awards blow. Granted, this year the awards did have to compete against the Las Vegas Democratic debate. But I mean let’s be honest here, the majority of Hip-Hop awards viewers aren’t into politics. I don’t need numbers to back that up, I live it.
This year the award’s ratings dropped quite a bit. The 2014 broadcast drew in almost three million viewers. This year during the 8-10 pm slot, the awards only drew in a combined 1.1 million viewers between BET and MTV. Just for reference the debate drew in over 15 million viewers. It could have been because of the proposed boycott related to the lack of Million Man March coverage. But if I know my people that is definitely NOT the reason. Most of the people complaining (myself included) don’t even watch BET.
|Various Hip-Hop artist boycotting the 1989 Grammys.|
The only thing that hurts is that the Grammys don’t broadcasts best Hip-Hop album. Back in the 80’s artists like Public Enemy, The Fresh Prince and DJ Jazzy Jeff and Queen Latifah boycotted the Grammy because the genre didn’t receive recognition. In the 2000’s Jay Z led another boycott because our award wouldn’t get broadcast. Now you get you Grammy on the red carpet. Hopefully the awards can get it right before there is no major recognition for the Hip-Hop community.